Last week was a big one for Twitter, with the launch of two new and potentially game-changing developments: an integrated music offering, and the introduction of keyword ad targeting.
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Profero are delighted to announce the appointment of Julia Fontaine as Business Development Director, replacing Emma Storer.
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We are very proud to announce the promotion of Ross Jenkins to Global MD of Performance Media.
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Profero has poached Tribal DDB's Matt Fenn to become its head of design.
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Profero Performance, the media division of Profero, has appointed Mona Walsh, formerly a senior social media strategist at Momentum Worldwide, as its first head of social strategy.
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Sea salt brand Maldon Salt is running its first digital campaign, targeting food enthusiasts and bloggers as it celebrates its 130th anniversary.
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Good manners should take precedence over automated procurement when it comes to the pitch process, Dale Gall writes.
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Getting your mobile application into Apple's Top 10 is like getting into the National Football League playoffs -- it's where 90% of the money is. Make It a Standout, and Use All of Your Promotional Tools Very Well
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During a summer of unsettled weather, the UK marketing and digital sector is currently experiencing a wind of change. A number of high level acquisitions have taken place in recent weeks, spanning a number of sectors, not least digital.
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Wayne Arnold, Co-founder and Global CEO of the London based worldwide digital agency discusses what it means for a brand to truly be 'global.'
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With many thousands set to descend on London, and Transport for London widely publicising the disruption that will be caused, The Drum speaks to London-based marketing and communications agencies to discover their plans for operating during the London 2012 Olympic and Paralympic Games.
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This is my first year back at Cannes after three years. It is Cannes, France, at the International Festival of Creativity : big boats, big logos, big parties.
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As Cannes Lions 59th advertising festival gets underway in France, alternative advertising festival CANNT in London is also kicking off this week for the majority of pining adland unable to party in their Choos along the Cote d'Azur.
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Profero was named as Agency of the Year at the British Interactive Media Association (BIMA) awards 2011, which took place on November 10th at London's Fabric nightclub.
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Profero London have ended their search for a new ECD, by appointing Ben Clapp former Executive Creative Director of Tribal DDB and more recently Elvis. Clapp replaces Elspeth Lynn who is leaving Profero to join M&C Saatchi in May after 3 years at the agency.
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Digital agency Profero London have developed a fully integrated TTL campaign for MINI, inviting people to reveal what adventures the future holds for the launch of their first 2 seater, the new MINI Roadster.
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Retailer launches its first augmented reality-enabled advertisement at Waterloo station Marks & Spencer (M&S) today launches its first augmented reality (AR)-enabled ad, targeted specifically at last-minute Valentine's Day shoppers.
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