Profero was named as Agency of the Year at the British Interactive Media Association (BIMA) awards 2011, which took place on November 10th at London's Fabric nightclub. It was a good night for the team, who took home five other gongs including: Best Outdoor & Installation - MINI World Record Attempt, Best Integrated - MINI World Record Attempt, Best Automotive - MINI World Record Attempt, Best Creative - MINI World Record Attempt and Best Community - ASOS Marketplace, alongside the coveted agency of the year award.